MaterCard’s “selfie pay” will be coming to Europe next year after trials in the US, Canada and the Netherlands.

The financial services firm is rolling out technologies that will allow European consumers to authenticate their identity without a password, but with a selfie, in order to provide customers with a more convenient method to sign in and a faster checkout process. Security firms view the development as another sign of the mainstream availability of biometric authentication, comparing it to the introduction of TouchID fingerprint authentication technology in the iPhone.

Source: Mastercard rolls out pay-by-selfie across Europe