Gmail no longer will scan your emails – because they allready know enough about you through other channels

G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service. Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. G Suite will continue to be ad free.

Source: As G Suite gains traction in the enterprise, G Suite’s Gmail and consumer Gmail to more closely align

This is what is called a phyrric victory

Robin Edgar

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