With the use of Artificial Intelligence PriceCast Fuel detects behavioral patterns in Big Data (all available data relevant to the sale) and relates to customer and competitor reactions with a frequency and level of accuracy that users of traditional pricing systems only can dream about,” the company explains in a brochure [PDF]. “Dynamically mapping customer and competitor behavior in order to identify the optimal route (price setting) throughout the day, makes it possible to relate to any given change in the local situation for a given station and re-route accordingly when necessary and within seconds.”

Source: AI-powered dynamic pricing turns its gaze to the fuel pumps